Slurpy Studios Animation Studio, London

GL Assessments – animated education

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We’ve just finished work on a film for GL Assessments, who are a leading provider of independent tests and assessments for school aged children. The aim of the film was to deliver a lot of information in a way that remained interesting throughout, but without the visuals distracting from the message.

Because the nature of the organisation is educational, we chose a style that the target audience could relate to. The animation is set on a school desk, with hand-drawn images, actual objects and a few body parts interacting to illustrate the information.

Geek bit: The animation looks like stop motion (where real objects are moved in front of the camera, one frame at a time), but in fact each item (including the hands) was either photographed or created in Photoshop, and then animated in After Effects.

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Posted in After Effects, Animation, Stop Motion Animation | Tagged , | Posted by Katie Steed

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