If I had as much money as Google, this is exactly how I’d spend it too: making little films to celebrate important events and my favourite artists.
A few weeks ago they surpassed themselves again with this GoogleDoodle to commemorate Freddie Mercury on what would have been his 65th birthday (actually it was one day after his birthday, apparently Americans don’t check their internet as regularly on Labour Day)
Designed by a team lead by Jennifer Hom and Ryan Germick, the video took about three months and takes in a variety of visual styles, as well as referencing several of Queen’s most iconic music videos, outfits and characteristics. It’s a beautiful and well thought out bit of animation, inspired by the lyrics of “Don’t Stop Me Now” – which contains a a tiger, Lady Godiva and a racing car, as well as the constantly changing visual identity of one of the Century’s most interesting and energetic stars.
Hom told Rolling Stone: “We wanted to do something really extraordinary for him because his visual style is so unique. We couldn’t justify one of his costumes or one of his music videos, so we wanted to chronicle his career through all the different looks that he sported in his lifetime.”
[iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/KX2BQM0D01M” frameborder=”0″ allowfullscreen]
You can also read Queen guitarist Brian May’s tribute to his bandmate on Google’s blog.
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