Slurpy Studios Animation Studio, London


The Importance of Good Corporate Photography

We’re continuing our Guest Blog week with a post from the lovely ladies from Cocoon Corporate Photography. Ladies with such skill behind a camera, that not only did they manage to take a picture of myself and Aaron where neither of us were blinking, but where we both quite liked how we looked. That means they’re either amazing photographers, or they’re really REALLY good in Photoshop!

(Quite possibly both)

They do Corporate, Boudoir, Wedding and Portrait photography across Herts, Beds and Bucks and can normally be found either behind their cameras in some beautifully photogenic spot that only they know about, or behind a computer Twittering like demons. (Seriously, these women do social networking better than anyone else I know)!

corporate-photography1

Whether you are starting a new business, or moving your current one forward, there are so many things to spend your money on – a website, promotional material, IT equipment, brand development, and for some, premises. Good photography is normally way down the list, but for most of us, our website is our shop window, and ‘First Impressions’ really do count.

Your website serves you two-fold. Firstly it is a vehicle to promote your services or products, and secondly it is there to inform your customers. Good, professional images will help give your company the edge over your competitors, and increase the impact that it will have. Having a good headshot on your site makes you more approachable, especially if you are dealing with sensitive issues. Please don’t use a ‘nice photo’ of you taken at a wedding or on the beach for instance! It might be a great photo of you, but it’s not professional. Press releases, magazine features, blog posts are all places that you require good imagery to back up your articles.

website photographySocial media is another vehicle for your business. Twitter, Facebook, Linked-In, Blogging, You Tube are all examples of where your potential customers can glean a bit more information about you – just remember that when you have sent that drunk Tweet at 2am!! In spite of this virtual world, people still like to deal with people, and not a faceless person at the end of a phone or website. One way of personalising your website is to include an image of yourself in your ‘About Us’ section. It also helps when you arrange to meet someone for a meeting in the middle of a crowded coffee shop that you know what they look like! As with everything there is a note of caution when getting professional corporate photography done.

  • Make sure you have permission to use the images you want. Check whether you need a licence for use and if there any restrictions that come with the images your photographer has provided you with.
  • Unless you have prior, written permission, don’t put children’s names to photos.
  • Use original imagery wherever possible. People have become wise to stock photography, and there is nothing worse than seeing the same images on different websites. However, if you do have to use an image bank, then check who else is using the same image at www.tineye.com. This will let you know how many other people are using the same image.

Let the images on your site show what you do, bring your business to life, and tell your
story.

Cocoon Corporate Photography. Because you’re the face of your Business.

Corporate Photography - cocoon

 


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Posted in Advice & Guides, Business Networking, Guest blog, Photoshop, Recommendation, Social Networking | Tagged , , | Posted by Katie Steed

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